Win $10,000 cash in the Cheetos Shape Hunt

Frito-Lay, Inc. is running the Cheetos® Shape Hunt Promotion, where participants are encouraged to find or create Cheetos snacks shaped according to themed entry periods. This contest is open to U.S. residents aged 18 and older (19 in Alabama and Nebraska), and it offers a $10,000 check for the most creative and fitting snack shape submissions during each entry period.

Entry Process and Prize Details for the Cheetos® Shape Hunt

The promotion spans from June 6 to July 16, 2025, and consists of six entry periods on designated dates. Participants can enter by purchasing Cheetos and photographing snack pieces that match the current theme. Alternatively, individuals can utilize free shape images available on the official site for entry without a purchase. To submit their entries, participants must post their photo or video on Instagram or TikTok, including a title, description, and the hashtags #CheetosShapeHunt and #Entry. Creativity, theme relevance, and uniqueness will be the criteria for judging the submissions.

Each winning entry will receive $10,000, and any unawarded prize money will roll over to the next entry period, potentially boosting the prize amount. For those who submit photos of purchased Cheetos snacks, mailing the physical snack for verification may be required.

Winners are expected to respond quickly to prize notifications and adhere to usual eligibility verification processes. The total prize pool for the promotion is capped at $60,000.

The promotion operates under Texas law and includes binding arbitration provisions. It is important to note that the contest is not affiliated with Instagram, Meta, or TikTok.

For additional information and to review entry guidelines, interested individuals can visit the Cheetos Shape Hunt website.