Win a 1-year supply of Pop-Tarts

The Pop-Tarts Bowl Sweepstakes invites fans to celebrate their favorite game-day snack in a unique way. Running through December 28, 2024, this promotion is hosted by Kellanova and coincides with the Pop-Tarts Bowl game. Fans have the chance to win an unusual grand prize, creating excitement among Pop-Tarts enthusiasts.

Grand Prize Details

The grand prize includes a one-year supply of Pop-Tarts valued at $233.40. The supply consists of 60 eight-count boxes delivered in five shipments over the year. Additionally, the winner will receive a memorialized piece of the edible Pop-Tarts mascot, encased in an acrylic keepsake trophy, valued at $900. This display piece serves as a quirky memento of the event.

The combined approximate retail value (ARV) of the grand prize is $1,133.40. Kellanova clarified that the memorialized mascot piece is not recommended for consumption.

How to Participate

Participants can enter by visiting the official website and filling out an entry form. Entrants must predict which of three Pop-Tarts flavors—Frosted Wild Berry, Frosted Hot Fudge Sundae, or Frosted Cinnamon Roll—the game’s MVP will select for the winning team to enjoy. Entries must be submitted by 6:00 PM (ET) on December 28, 2024.